When the brand was created, they wanted to market clothes that were modelled on the customers. No-nonsense, functional and stylish items that would be present in pubs, clubs and at football matches. Weekend Offender was a go-to brand for lads ‘at the sharper end of the terrace’. Allowing the name of the brand to spread through word of mouth, and infect others around it.
The first clothing Weekend Offender produced was premium knitwear and outerwear. The founders wanted something that would get the brand noticed, and so outerwear was the ideal solution. Coats and jackets that could be worn over anything proved a huge success, and soon polo shirts began to be developed to be worn underneath.
Weekend Offender very quickly became synonymous with footballing culture. The ideal brand to wear to the match on the weekends, and ensure you can stand out from the crowd in the pubs afterwards.